Professional Background

Download Résumé
  • Summary
  • Art Director/Visual Designer with experience in User Experience/Usability Design, Social Media Integration, Mobile and App UI Design, Graphic/Print Design, Corporate Identity & Branding, Email Design, Illustration, Film & Video Production.

  • Skills
  • Macintosh OS & Windows Platforms, Adobe Creative Suite (Acrobat, After Effects, Dreamweaver, Fireworks, Flash, InDesign, Illustrator, Photoshop, Premiere), Final Cut Pro, Quark Xpress, and Microsoft Office.

  • Experience
  • Art Director

    Waltham, MA | Summer 2010 – Present
    • • Responsible for the creative execution of all social media strategies including mobile and iOS app integration/branding, along with other major product initiatives for
    • • Work cross-functionally with the brand, product, marketing and tech teams to determine site features and overall user experience/flows.
    • • Provide design direction to junior designers and freelancers.

    Senior Designer
    Avenue100 Media Solutions

    Wakefield, MA | Winter 2009 – Summer 2010
    • • Responsible for the overall branding, usability and visual design for, and, among others.
    • • Managed creative resources. This included overseeing all projects, providing art direction and assigning work to junior designers and freelancers.

    Lead Web/UI Designer
    NameMedia, Inc.

    Waltham, MA | Spring 2007 – Fall 2008
    • • Lead designer for, and Tasks included working directly with product managers to improve web usability, weekly sites enhancements and new product initiatives (such as Afternic Auctions) along with a full redesign/rebranding of
    • • Other responsibilities included the branding/identity design for several e-commerce websites such as,, and
    • • Provided design support to sites such as,, and, as needed.

    Senior Designer
    Upromise, Inc.

    Newton, MA | Winter 2004 - Spring 2007
    • • Tasks included the design/layout of the Email Marketing Campaign for Upromise members, as well as providing art direction on marketing initiatives, weekly web updates for, and various direct mail pieces.
    • • Key responsibilities included layout, art direction and development of overall design concepts, training new employees, overseeing work of junior designers and assigning projects to the creative team.
    • • Creative work used by national companies such as ExxonMobil, Kelloggs®, Bed Bath & Beyond®, McDonald’s and more.

    Multimedia Production Coordinator/Designer
    Mazer Digital Media

    Boston, MA | Spring 2002 - Fall 2003
    • • Led a team of ten people in producing interactive mathematic lessons (Grades K-6) for Houghton Mifflin - Ways to Success CD-Roms. Tasks included training new employees, layout, animation, editing and graphics production.
    • • Produced literature textbooks (Grades 6-12) for the web, complete with interactive activities, for Prentice Hall Literature iText. Tasks included creation of all graphics, layout and editing.

    Freelance Client List includes:
    Mall Networks, Constant Contact,, Rawkstars, Inc. and more...

  • Education
  • SUNY Oneonta
    Oneonta, NY
    B.A. – Studio Art, May 2001 (Concentration – Computer Art and Film)

About Me

Tracy ShawI am a Visual Designer living in Massachusetts. A few of my interests include art, film, live music, pop trivia, macs and the color green.

Where To Find Me

follow me
link to me
friend me
view my photos
what I'm designing
what I'm listening to
my videos